Group Identity

New slogan of Japan Post Group, and new logos of the Group and its units.

New Slogan

“Futsu” (Note 2)expresses two thoughts

“Futsu” represents the peace of mind and trust which customers have when using our services and which are invaluable assets for the Japan Post Group.

“Futsu” also represents the services available to anyone in Japan. The Japan Post Group will maintain universal services, the sources of peace of mind and trust, even after privatization.
Thoughts expressed in “Atarashii-Futsu-wo-Tsukuru.”

“Atarashii-Futsu” (Note 3) should change constantly with the times, and as they do not come into existence automatically, we need to create them.

Taking advantage of privatization, we will become a corporate group that creates new universal services, while emphasizing customers' peace of mind and trust.

The new slogan represents the idea that the Japan Post Group will continue to remain close to customers, implementing reforms and growing together with those we serve.

Note 1: a Japanese expression by which we intend to show creating new value services.
Note 2: a Japanese word by which we intend to show value services.
Note 3: a Japanese expression by which we intend to show new value services.

Logo of Japan Post Group, “JP”

The new logos of Japan Post Group, “JP”, have been designed to reflect our heart supporting the “J” and “P” of Japan Post, that respectively offer the highest-quality services for the convenience and security of our customers, regions and society, as well as a reliable entity that continues to exist side by side with our customers we seek to benefit.

From another perspective, “J” represents all our customers within the nation and internationally, and “P” Japan Post Group, through which we intend to express the supportive attitude of the Japan Post Group toward our customers and society through Japan's largest collection and delivery networks and through continuously providing universal services for the new era.

Japan Post Holdings Co., Ltd.

Japan Post Holdings has always used the traditional color “red” for its logo. As the holding company, serving as the core of the Group, Japan Post Holdings will carry on the proud history of Japan's postal business, while reforming it to meet the challenges of the new era. The refined, deep “Yusei red” is thus used to express the enhanced reliability of the newly privatized “Japan Post Group”.
Japan Post Network Co., Ltd.

Japan Post Network use “Yubinkyoku orange” for its logo to represent familiarity, security and comfort as a reliable entity with close association to local people.
Japan Post Service Co., Ltd.

The color of this logo has been changed to the modern “Yubin red” portraying the aim that Japan Post Service, like Japan Post Holdings, will also assume the advancing of the history and tradition of Japan's postal business, and provide essential universal service for the coming new era.
Japan Post Bank Co., Ltd.

Japan Post Bank has chosen “Yucho green” to express its refreshing image because it will become a more enterprising bank institution founded on the reliability that Japan Post has long fostered.
Japan Post Insurance Co., Ltd.

Japan Post Insurance use a refined bright blue, “Kanpo blue”, for its logo because it aims to become a more progressive life insurance company reflecting the security that Japan Post has long cultivated.