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Japan Post Group
Group Identity

Group Identity

New slogan of Japan Post Group, and new logos of the Group and its units.

New Slogan

“Atarashii-Futsu-wo-Tsukuru.” (Note 1)

“Futsu” (Note 2)expresses two thoughts

“Futsu” represents the peace of mind and trust which customers have when using our services and which are invaluable assets for the Japan Post Group.

“Futsu” also represents the services available to anyone in Japan. The Japan Post Group will maintain universal services, the sources of peace of mind and trust, even after privatization.

Thoughts expressed in “Atarashii-Futsu-wo-Tsukuru.”

“Atarashii-Futsu” (Note 3) should change constantly with the times, and as they do not come into existence automatically, we need to create them.

Taking advantage of privatization, we will become a corporate group that creates new universal services, while emphasizing customers' peace of mind and trust.

The new slogan represents the idea that the Japan Post Group will continue to remain close to customers, implementing reforms and growing together with those we serve.

  • Note 1: a Japanese expression by which we intend to show creating new value services.
  • Note 2: a Japanese word by which we intend to show value services.
  • Note 3: a Japanese expression by which we intend to show new value services.

Corporate Logos

Logo of Japan Post Group, “JP”

The new logos of Japan Post Group, “JP”, have been designed to reflect our heart supporting the “J” and “P” of Japan Post, that respectively offer the highest-quality services for the convenience and security of our customers, regions and society, as well as a reliable entity that continues to exist side by side with our customers we seek to benefit.

From another perspective, “J” represents all our customers within the nation and internationally, and “P” Japan Post Group, through which we intend to express the supportive attitude of the Japan Post Group toward our customers and society through Japan's largest collection and delivery networks and through continuously providing universal services for the new era.

Logo of Japan Post Group
Logo of Japan Post Holdings

Japan Post Holdings Co., Ltd.

Logo of Japan Post

Japan Post Co., Ltd.

Logo of Japan Post Bank

Japan Post Bank Co., Ltd.

Logo of Japan Post Insurance

Japan Post Insurance Co., Ltd.

Logo of Japan Post

Japan Post
“Japan Post” is the Postoffice name of Japan Post Group.

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